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Google Search gets a slew of new features on its 20th anniversary

27 September, 2018, 19:47 | Author: Vicki Mclaughlin
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Google GOOGL is adding a bunch of new features to its namesake search engine, executives said at an event in San Francisco on Monday.

Thursday's Google Doodle is a video that walks down the memory lane exploring popular searches across the world in the last two decades. They will resurface old "Evergreen" content that you have never seen before.

The "Collections" feature, set to arrive this fall, performs a bookmark-like function that lets you save and organize search results related to particular topics.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, Larry Page and Sergey Bri theorized about a better system that analyzed the relationships among websites. If you're looking up attractions in NY, for example, a carousel of videos will show up about a third down the page, so you can get a clearer idea of how the physical landmark looks.

Since the humble beginning as a university project to the forefront of technological innovation, Google has also extended its roots into the physical world and invested millions into wind farms in North Dakota. You'll be able to save content from the activity card to your collections. Other behind the scenes changes to rankings in Google Images include things like site topical relevance, fresher content, and "central" image placement on click-through all resulting in higher results. If you select an object, Lens will show you relevant images that could then link to a product page.

Someone searching for information about a Pug dog will see different content than someone searching for information on a terrier, for example. They're offering more visual content in Search and Google Images including stories including AI generated AMP stories featuring notable people-like celebrities and athletes.

If a topic is trending, you can tap the colorful little asterisk to learn more.

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Lastly, Google says it is implementing most of these changes to the Google homepage when visiting on a mobile device.

"W$3 e're giving the feed a name that reflects this mission: Discover". The new Google Lens will be more user-friendly.

'Additional related content' will be shown in discover feed, relating to details about certain person, place or event.

Discover also brings support for multiple languages across cards, letting you view your interests in your preferred language.

Also during the interview, Gomes talked about what keeps him going after nearly two decades at the tech giant, which is celebrated its 20th year Thursday.

Check out all of Google's new announcements in this blog post.

'Google Lens' feature is being introduced in the Google Photos app and Google Image.

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