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Apple plans to launch three new iPhone models this year

12 January, 2019, 13:43 | Author: Lawrence Cooper
  • iPhone 11 Max rumored to have a triple-lens camera

Apple Inc plans to launch three new iPhone models this year, including one with an LCD screen, to succeed its struggling XR model, the Wall Street Journal reported on Friday.

Notably, the new report is in agreement with another a render that came out earlier month giving a glimpse of what iPhone XI could hold for us in 2019. As for the other two iPhones, it will continue with a dual-camera setup.

We haven't seen a treble-camera phone from Apple yet either, so the upcoming model will be its first.

According to CNBC's research on this issue, multiple retailers from China are selling iPhone XS, XS Max, and XR units via promotions that bring the final price tags considerably lower than the ones in Apple's official Chinese store.

More importantly, what do YOU want from this year's crop of Apples? While the XS and XS Max are proper flagships with OLED screens, XR is a "budget" device and thus, comes with an LCD panel. Declining sales for lower end models. and the escalating price of higher-end models, caused Apple to restrategize and cut back on their cheaper phones. The price cut affects all iPhones from iPhone 8 to iPhone XS Max, the report said. It's possible that Haptic Touch will extend to all iPhone models if Apple gets rid of 3D Touch entirely.

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That allows the company to generate more money from attached products like Apple Watches, AirPods, and services like Apple Music. The company's 2019 lineup of iPhones will be identical to last year's, with some key changes to the OLED devices.

"Apple has always been a laggard in cellular technology", said Mark Hung, an analyst at Gartner, told Bloomberg.

Apple isn't going down easy. "But if they wait beyond 2020, then I think they'll be impacted". "Or, Apple might be under pressure to clean out its stock of iPhones", he believes.

If you're familiar with the "tick-tock" upgrade cycle, you'll notice Apple (and a number of other manufacturers) follow this pattern very closely.

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