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Female sex toy firm slams CES for gender bias after losing award

11 January, 2019, 11:10 | Author: Lawrence Cooper
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After Lora DiCarlo submitted the Osé for the CES awards, it was vetted by administrators from the organization that puts on CES, called the Consumer Technology Association (CTA).

CES or the Consumer Electronics Show is arguably the biggest tech tradeshow ever. However, it never happened as show organisers not only revoked company's ability to exhibit at the event but also took away the prestigious award by giving some ridiculous reasons.

In 2017 and 2018, for example, they failed to feature any female keynote speakers - something that caused significant backlash and the organisers have sought to rectify this year by ensuring four of its nine such speaking spots are filled by women. The organizers behind CES revoked the award, citing the product as "immoral, obscene, indecent, profane or not in keeping with CTA's image". From the 1980s until 1998, CES had an entire section devoted to "adult software ... where porn stars and adult filmmakers openly displayed their products".

"The fact is we went through a vetting process by the CTA then we followed that up with being judged by a panel of expert judges in robotics who decided we were at the top of the pile and they gave us an award", she said.

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But it had the honor stripped and found itself controversially banned from the exhibition floor after it was deemed to have broken the rules.

However, she says bosses then claimed it did not fit the robotics category. However, following a rough patch that's slashed more than $300 billion in market value in two months, Apple is using this week's CES conference to make a bold statement in a rather uniquely Apple fashion. A CTA representative told BuzzFeed News that the product "does not qualify because it does not fit in to any of our existing CES 2019 categories".

"It seems to us that products that are explicitly allowed for men in an explicit sexual nature are allowed more of a pass than products that are geared toward female pleasure and female sexuality", Haddock said.

"From the exclusion of female founders and executives to the lack of female-focused products allowed to exhibit on the floor - there are demonstrable issues with diversity".

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