Netflix begs Bird Box fans: Don't try this at home

03 January, 2019, 07:41 | Author: Heather Diaz
  • Sandra Bullock's sleeper hit movie has taken the internet by storm!                   By Taylor Henderson        @cornbreadsays      
   December 31 2018 2:01 PM EST

Note that Netflix didn't try to discourage people from engaging in the #BirdBoxChallenge - only to be careful.

Bird Box has become Netflix's most popular original release with the streaming giant saying more than 45 million users watched the film in just seven days.

Netflix is begging its fans of the new psychological thriller Bird Box to refrain from participating in the viral #BirdBoxChallenge for their safety.

Needless to say, there are a lot of fails.

Netflix's Bird Box struck a chord with viewers over the holidays.

The internet's capacity to bring out the stupid in people got another boost this week with the arrival of the "Bird Box Challenge".

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The premise of Bird Box involves Malorie (Sandra Bullock) and her children, Boy and Girl, shielding their eyes with blindfolds to avoid the powers of a unsafe, unseen adversary.

Perhaps they should have seen it coming.

Released less than a month ago, Netflix's Bird Box has swept social media with conspiracy theories, memes, and now, the Bird Box Challenge. Whether it's completing tasks or even just walking down the street or in their house, people are now documenting their experiences blindfolded.

Christmas Netflix viewing was dominated by two things: Black Mirror's Bandersnatch and the super-creepy drama Bird Box.

The challenge has manifested in a few different ways, ranging from parodies to potential child endangerment.

Netflix said the film was watched by 45 million subscriber accounts in its first week, the biggest opening for any movie in its almost 12-year streaming history.

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