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New software could crack down on Netflix users sharing passwords

12 January, 2019, 10:16 | Author: Vicki Mclaughlin
  • Netflix company logo at Netflix headquarters in Los Gatos California

A new London-based company Synamedia is looking to crack down on people sharing their Netflix passwords.

It seems like Netflix is trying to clamp down on people sharing accounts, with new software being introduced that will see other people using the account being blocked.

Synamedia, a United Kingdom company, is offering a new artificially intelligent (AI) service that will help, especially pay-TV operators and video streaming platforms, to track shared passwords. It happens when the passwords are sold for for-profit operations.

Synamedia says that their credentials sharing solution is being used under trail by various different OTT service providers and we can expect them to deploy this system on their services very soon.

Synamedia has started testing the system and in future it will offer its services to Netflix and other streaming services.

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The artificial intelligence system could ask video streaming users to upgrade to a premium account that includes sharing.

The Synamedia Credentials Sharing Insight doesn't just crack down on small-time sharing issues, like a user having the same login as their younger brother in college. Good luck sharing the upcoming Disney streaming service with your MouseMingle friends across the country.

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", says Jean Marc Racine, CPO and GM EMEA of Synamedia.

With regards to the terms of use, the precise wording states that: "The Netflix service and any content viewed through the service are for your personal and non-commercial use only and may not be shared with individuals beyond your household". Netflix allows its members to set up to five profiles on each account and limits usage of devices that can access Netflix at the same time by plans.

Apparently there are "a number of firms" now testing the algorithm, but Synamedia is not naming names.

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