Mental Health Awareness Behind Instagram Egg Account

07 February, 2019, 08:26 | Author: Bruce West
  • World Record Egg Super Bowl Commercial

After being asked why he made a decision to choose a picture of an egg in his attempt to win the world record for the most-liked Instagram photo, Godfrey explained, "An egg has no gender, race or religion". In the short video, the egg talked about how the "pressure of social media" was getting to them, and encouraged others who were struggling to "talk to someone".

The person behind the bizarrely normal egg that managed to beat Kylie Jenner's world record for the most liked photo on Instagram has been revealed.

More than 52 million people have now liked the original picture, which was posted in January.

Entrepreneur and reality star Jenner had previously held the top spot, garnering some 18 million likes. Mental Health America thanked Hulu and the Egg saying, "We were thrilled that [the] world record egg used its big reveal to shine a light on mental health", a spokesperson told Vox. "An egg is an egg, it's universal", Godfrey said.

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A 30-second Hulu advert, which was circulated around the Super Bowl, shows the egg cracking into pieces.

Also interesting to see develop is the impact that such campaigns have, especially with mental health having become a hot topic among the online creator community of late.

"In a slide deck, Jerry Media proposed that the egg crack to reveal the words Impeach Trump as Trump popped out and did the chicken dance", the article said. The website for Mental Health America then appears. The Instagram page of the viral egg is now talking about some "big reveal" during this year's Super Bowl, which we can watch first, only on Hulu.

So, it turns out that - even though it all seems a bit contrived and silly - the world record egg has, in fact, been a force for good all along. When the account managed to do so, he enlisted friends C.J. Brown and Alissa Khan-Whelan, who helped him run the account.

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