1 thought on “Business model analysis of the clothing industry”

  1. In an interview, Liu Qiangdong commented on the clothing industry: the clothing industry is a highly personalized industry. There is no market share in the world's market share of more than 1%; E00 -scale clothing business can be divided into two business models:

    . If the average unit price of the product is 100 yuan, then you need to sell 100 million pieces of goods and buy 2 pieces per person, then then you will buy 2 pieces, then then you will buy 2 pieces. It takes 50 million users to;

    It if the average unit price of the product is 10,000 yuan, then you only need to sell 1 million pieces of goods and buy an average of 2 pieces per day, then only 500,000 user scale;

    The first is the low -cost scale: typical brands around the world such as Japan's Uniqlo, Hailan House in China;
    n One: Has a huge traffic entrance, which continues to attract massive users to buy; second, with the ultimate supply chain, efficient and fast product research and development;
    The most luxurious shopping mall in the city must also be the most largest exhibition store in the shopping mall, so as to show more products and meet more people at the same time. The design ideas of the single product, reduce production costs as much as possible to ensure that customers can put on the most cost -effective clothing in the world;

    Many young users evaluate Uniqlo, and most of their products can be Buy with your eyes closed, don't worry about buying the secondary product, let alone buy it expensive;

    The Hailan House in China is another routine. China's two, three, and five lines markets, because the store investment comes from franchisees, they can quickly make the store's largest scale in the industry. This is a huge customer traffic entrance. The joint research and development of risk profits also realizes the high -speed R

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