trendy jewelry designers wholesale How to write the activity plan of jewelry store marketing

jewelry from turkey wholesale In order to protect things or work smoothly and successfully, detailed preparations are often required in advance. The plan is to solve a problem or one project, a detailed process. Do you know what kind of solution can help us really help us? The following is how to write the activities of the jewelry store marketing. For reference only, you are welcome to read.
How to write the event plan for the marketing of jewelry stores 1. Activity background
Christmas (Christmas) itself is a religious festival to celebrate the birth of Jesus. This is the most important holiday in Western countries in the year. It is a public holiday in European and American countries. It is a bit similar to the Spring Festival in China. It is a day of reunion.
in recent years, Chinese and Western culture has been integrated, and since Christmas to China, the influence of Christmas has also become greater and greater, and it has also achieved the peak season for jewelry holiday sales.
It take advantage of this time to dig out the connotation of festival, from the perspective of consumers, strengthen the initiative of consumer participation, enhance their sense of integration, and conduct appropriate promotions, so that customers will strengthen the cognition of brand OR products Feelings, and finally enhance performance and popularity.
. The core concept of activity plan
If holiday · emotion, mother, Christmas, lover, friend n Ⅰ. Lover — love people —— Christmas lover (Christmas lover) r Ⅱ. Mother - —— Jesus Birthday (the Birth of the Virgin Mary)
Ⅲ. Family -Reunion (one of the festivals of family reunion)
ⅳ. Friend -friendly (calling people to follow people and others Relations and communication)
3. Event content
The pre -rendering of promotional activities:
Christmas little angel recruitment
Children do Christmas angels and go to the store to participate in the event under the leadership of their parents during the event (23-25). From 24th to 25th, a jewelry show with the theme of "Home, Love, Emotion, and Holiday" is held from 19:00 to 20:00 every night. Each person can get a beautiful gift (0.2 grams of small gold bars), and enjoy a 10 % discount on the full -store jewelry jewelry.
The form of jewelry show
The angels display jewelry (with transparent material box) in the form of a catwalk, and handed it into the hands of the father.
In Dad's invitation to Taichung from the side of the stage with the help of etiquette personnel to help the mother put on, the last three family of three showed the product in the form of a happy catwalk.
In registration time: December 18th to December 23rd
The selection time: "Christmas Angel" Selection Friendship Tournament on the evening of December 23
Theme jewelry Show Time: December 24, 25 Day
The display product series: including promotional diamonds, promotional pearl models, fashion color treasures, and fashion hard gold.
Christmas little angel gifts: 0.2 grams of small gold bars
specific promotional activities
· · Life · Jewelry · Quality
The following discounts are 15 yuan/gram;
This purchase of more than 10 grams of gold, and the first three grams of gold settled by 100 yuan/gram.
销 Promotion Jewelry (Sell according to parts)
The customer uses WeChat printer to print the whole family portrait and sticks to the "emotional culture" photo wall in the store.
It to enjoy the "20 % off" discounts of fashion hard gold!
promoted diamonds, colorful treasures "throbbing 7.5 % off" discount!
Promotion pearls "throbbing 50 % off" Promotion!
This jewelry jewelry is reduced by 999 yuan after discounting and then reduced 24 yuan before giving a holiday Ping An fruit;
is reduced by 1999 yuan to 24X2 = 48 yuan and then given Christmas "Ping An Fruit";
Directly reduced 24X3 = 63 yuan to give Christmas "Ping An Fruit" for a copy of the "Ping An Fruit";
The 5999 yuan direct minus 24x66 = 144 yuan and then give Christmas "Ping An Fruit";
and so on. ..
享 Share love · Ping An
It printers with WeChat printers with love photos between family, lovers, and friends, and share on the wall of the "Emotional Culture" in the store to get Christmas " " One exquisite Christmas hat.
. Publicity method
1-huge advertisements (negotiated with advertising companies)
-SMS group sending (SMS car, emitting SMS car, editing SMS time brand content shops Address shop phone)
3-Forests (A4 design pictures and copywriting PSD, TIF format)
4-old customer phone number, SMS (talk)
5-WeChat (public WeChat, public WeChat (public WeChat, Let the employees send it, let the customer use the WeChat printer)
6- Publicity recruitment of "Christmas Angel"
5. Event preparations
During the event, the banks and employees actively informed the customer to participate Promotions.
2- Strengthen the training of promotional promotional promotional awareness and do a good job of promoting promotional activities.
3- The windows and walls are used for Christmas with Christmas (balloon, snowflakes, gift boxes, Santa Claus dolls, Christmas hats)
4-Preparing gifts: Christmas hat, safe fruit, etc.
5- "Christmas Angel" shows the catwalk (simple), and use large propaganda spray cloth as the background screen (the Christmas atmosphere as the background color theme "home, love, life, jewelry, quality"), shop Red carpet.
6- The hygiene inside and outside the store: To be neat, the door and window glass must be clean, and the dust is not dyed.
7- Make a photo wall for paste the family portrait of customers, and decorate it with Christmas leaves, bells, snowflakes and other decorations.
It how to write the activities of jewelry store marketing 2 1. Activity time:
September 25th-October 15
. Activity theme:
Love
. Event content:
1. Buying a heavy joy:
mart During the event period from 9 am to 12 am every day, several couples and some exquisite jewelry are released on sale of 999 yuan for national celebrations. , Each person is limited to one, and after 12 o'clock, the original price is sold.
2. Red envelope duplex:
The customers who purchase diamonds over 1,800 yuan during the event can participate in the "red envelope big surprise" lottery event with small tickets, you can get the draw on the spot on the spot Cash, 100%winning, the award setting is as follows:
First prize: Cash 500 yuan red envelope, let you find the feeling of picking money.
The second prize: 100 yuan in cash, let you buy value -for -money jewelry.
three prizes: cash 20 yuan red envelope, allowing you to save your transportation fee.
3. Troubleshooting triple joy:
The customers who come to the store can participate in the "National Day Treasure Hunt" activity regardless of whether they buy or not. Treasure is a value worth 388 yuan 18K necklaces, and five treasures (quantities can be adjusted) for free.
4. Return to the four -fits joy:
If the customer has purchased jewelry jewelry in our store before, then the surprise purchase price of the embedded diamond jewelry "101 yuan per 1,000 yuan" was purchased during the event.
5. Group purchase of five fits:
If the customer and their relatives and friends purchase mosaic diamonds on the same day during the event, you can enjoy group purchase discounts. Extraordinary discount of 100 yuan cash ".
6. Newcomer Six Fortune:
Woman buying a newcomer with more than 2,800 yuan inlaid jewelry can get a popular wedding or bride Chinese dress with a shopping invoice (or a designated wedding movie 888 yuan photography coupon) Essence
7. The seven -heavy joy of the voucher:
Wasites to get 100 yuan cash coupons, cash vouchers can be offset the next time you purchase mosaic diamond or emeralds.
8. National Day Eight Health:
Wen customers who were born on October 1, "101" (consecutive number) in ID cards, and mobile phone numbers with numbers "101" purchased more than 1,800 yuan in diamond jewelry 101 yuan (Su Jin does not participate in discount activities).
. The promotion strategy of event promotion:
(1) On September 15 and October 1, each published newspaper advertisement (1/8-1/4 version), the theme is "Qing XX Burning Love", introduce all promotional discount content;
(2) Printing activity publicity page 20xx will be distributed from September 13;
(3) set up the X show rack or in the store promotion in the store or Outdoor inkjet, the theme is "Eight Here Celebration XX Roman Love", introduces all promotional discounts;
(4) will notify old customers and members to participate in the event from September 12.
It Jewelry Store Marketing Activities How to Write 3 Activity Background:
This Chinese Romantic Valentine's Day, becoming the time for men and women to express love, and jewelry jewelry is a gift to express love.
Activity theme:
Meeting XX Romantic Life
Activity Time:
August 2 -August 6
n1. Thousands of gold discounts 10 yuan/grams of platinum discount 30 yuan/gram.
diamond jewelry: 10 % off the audience, the love of love is long.
1. "Eternal Love" — The name is engraved in the diamond ring purchased by each couple, advocating the eternity of love. And distribute a "deep affection" card.
"The depths of love" — when the crystallization of love, the "love deep" card receives thousands of golden zodiac pendants. (Within 2 grams)
2. There is a miracle if you have love
bought jewelery and you will send it yourself, and we will send the flowers to the time you want In the hands of people.
"Sweet Word Fax" We will design some exquisite cards, and send your sweet words to the hands of the people you want to send together.
3. "11 reluctance"
XX diamond jewelry launched the "11 reluctance" special package, allowing you to experience different love.
It how to write the event plan of jewelry store marketing 4 1. Activity theme
The "粽" is love.
. Activity location
XX jewelry shop.
. Activity time
20xx year x month x.
. Activity process
Activity 1: Diamond dumplings are free to taste for thousands of miles.
The activity time: 20xx x moon x day -x day.
The trial -eating table for free during the event. XX diamonds prepare you with delicious and fragrant rice and mung bean cakes for you, let you taste, shop while shopping, and have a happy Dragon Boat Festival. Rare opportunities, do n’t miss it!
Activity items: Activity props: rice dumplings, mung bean cakes test products, one electric cooker, 1 trial table, 3 pots, 20 plastic cups (small), 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small), and 20 plastic cups, 20 (small). Two boxes of toothpicks; pay attention to the cleanliness and hygiene on the spot; on -site promotion, publicity activities, and promoting the goods at the same time.
Activity 2: XX Diamond Fragrant Fragrant Fragrance, Ten Thousand Miles.
The activity time: 20xx x moon x day -x day.
Mat time to buy XXX yuan at one time during the event, you can get a "blessing, Lu" brown son (200 per day) with a computer ticket; The specialty store is full of XXX yuan at one time, and you can go to the service center to receive a box of "Shou, Jubilee" salted eggs (six installations) at the service center with a computer ticket (limited to 100 per day); When shopping is full of XXX yuan, you can go to the service center to receive a "blessing, Lu, Shou, Jubilee" package (1 rice dumplings, a box of salted eggs) (limit 30 per day); Essence
Activities: The active gift is displayed vividly, and the words "blessing, Lu", "Shou, Jubilee", "Fu, Lu, Shou, Jubilee" on the gifts; Essence
Activity 3: XX Diamond "Fu, Lu, Shou, Jubilee" to send the elderly to respect the elderly and love the elderly.
The activity time: 20xx X -month x day (Dragon Boat Festival).
I respecting the elderly is the traditional virtue of the Chinese nation. This specialty store will set up bags in this specialty store at 14: 30-17: 30 pm. "Jubilee" send the elderly to respect the elderly and respect the elderly.
It XX diamonds will prepare you the required materials for Baozi, let you show your skills. At the same time, the XX diamond will give your dumplings to the elderly or cadres of the community in the morning of the Dragon Boat Festival (x Moon X Day) in the morning to show a love for the elderly.
The customers who participated in this event can get a beautiful gift from XX diamonds.
The activity rules: store specialty stores are ready to place long tables at the exit of the specialty store, and make the atmosphere at the scene. , To enhance the company's image; store specialty stores are ready for various materials for bags of dumplings, and place them on the table for 3 places; at the scene, there must be employees of this specialty store to take the wrapped dumplings. Good event gifts;
The red letter "Fu, Lu, Shou, Jubilee" on each cooked rice dumplings, packaged the dumplings on the gift basket, and pasted "Fu, Lu, Shoushou, Shoushou, The word "sends the elderly"; the shop personnel contacted the elderly homes or old dry activity centers that the stores wanted to condolences two days before the event to determine the condolences and activity processes; Customers go to visit the elderly together to send gifts for them to express condolences; store specialty stores do logistical and propaganda work, take pictures and effects of the event, and post the photos in the store after the event.
5. Event promotion
1. The store plan to put the inkjet activity content propaganda board notice board at the main entrance of the store and the service center for preliminary publicity on the X -month X -day day.
2. During the event, the content of the broadcast is accurate and simple to play the activity content. The frequency of playback must not be less than 1/30 minutes.
3. During the event, the banks and employees actively informed customers to participate in the promotion.
4. Strengthening the promotional awareness training for promoters to let them understand the promotional activities of XX diamonds.
Mo. How to write the event plan of jewelry store marketing 5 1. Activity time:
20xx August 9th (Tanabata Festival) -The August 9
. Theme of the event
will be The rose of love-xx jewelry conveys your love
. The background of the event:
The thought of thought every festival, XX August 9th (Tanabata Festival) -An August 9 Valentine's Day is an opportunity to express love. The Lantern Festival is called the Lantern Festival in ancient times, and it is also a festival that husband and wife meet with each other. At this time, people think most at this time are their lover or lover. People will think of sending flowers to lover or lover. Will buy gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology, and specially launch novel and chic gifts -roses who can speak love, let people express the right expression while giving gifts to the rose that can speak love. The love and gratitude of the lover or lover make the emotional meaning of XX jewelry attached to the emotional meaning, impress the hearts of consumers with emotional demands, and win with emotional marketing.
. Activity purpose:
1. Increases the popularity of the store during Valentine's Day through this event;
2. Increases the reputation of the XX jewelry brand in the local area and seize the market share;
. Further improve the brand reputation of XX jewelry to facilitate long -term promotion of sales.
5. Event content:
. Creation activity:
(1) August 9th daily newspaper or evening newspapers published an event promotional advertisement. ——XX jewelry conveys your love ";
(2) Franchisees from various places do event promotional advertisements on TV stations in various places, and can also do activities on TV stations in the form of subtitles in golden time, participation rules, and local stores. /Cabinet address and telephone detailed advertisement.
2. Counter promotion:
Wasites to buy a full 1,000 yuan at XX jewelry store/cabinet, and send a "talk rose". This event is to make people express their lover on Valentine's Day Love and thanks, etc., mainly use "saying love roses" to record people who are embarrassed to say love to their lover or lover and the sweet words of gratitude, and then send them together with jewelry. At the same time, you get a spiritual gift of emotion.
. The new listing:
The new diamond ornament (mainly "keeping" and "Shanmei" series) with a series of deep emotions will be released at the same time. Customers, which complement the event, make this "emotional marketing" a comprehensive success.
6. Event publicity and promotion
(1) Do a good job of publicity posters and X display racks in front of the store, arrange consultants at the counter, and set up an event consultation telephone to answer customers for consultation for series activities;
(2) Network promotion: cooperate with local website promotional advertisements, event news reports and other publicity activities, and do a good job of "building potential" in the form of news events;
(3) Franchise partners pay attention to local newspaper media The reporter contacted and paid attention to the activities of the event to achieve long -term publicity brands and the purpose of promoting sales for a long time.
7. Budget for activity