fashion luxury jewelry wedding ring wholesale china College Student Entrepreneurship Plan PPT

sterling silver hawaiian jewelry wholesale Personalized gift shop Entrepreneurship Plan [1]
. Outline
On a gift development and planning agency has specially investigated the gift market for thousands of people. The minimum twice, the average of 3.9 times.
In the amount of gifts, the most expensive ones reached 1288 yuan, the cheapest 11 yuan, averaging 35.6 yuan.
In the above data, the gift market is calculated: The population of 1.3 billion nationwide × 3.9 gifts per year × a gift amount of 35.6 yuan per person = the market capacity is 180.5 billion yuan.
Emotional is a concept of universal significance. It contains family, friendship and love.
Emotions are everywhere, condensing classmates, colleagues, comrades, teachers and students, superiors, parents, sisters, sisters, elders, seniors, confidantes, couples, lover, etc. The simplest, most direct and most effective way is to give gifts. The emotional gift industry is a seductive emerging industry. As a new economic growth point, developed countries have gradually matured. Various levels and products of various styles fully meet the growing market demand.
is in China, and this industry is still in the initial stage of development.
The market potential.
. Company description
1. Company name: Xi'an New Ruizhi Trading Co., Ltd.-X98 Craft Gift Professional Chain Store
2. Company purpose: Let happiness accompany each other, carry the parity to the end
3. Company service: a gift, a heart, a blessing, a happy
4. Company form: joint -stock system
5. Company operation method: autonomous chain operation
3. The company's business strategy
1. The current status of the industry
is a birthday gift store and fashion jewelry chain store specially opened around the birthday theme. Happy 365 "," Fantastic Year "," 5151 "," Color "," Ah "," Fashion Youth ", etc. The business method is in the form of franchise. As high as 100%or even more than 200%.
The management system is not perfect, the development of each league is uneven, and there is no real scale benefit.
On the other hand, it is traditional individual stores or couple shops. Although its operations have been in business for many years, they are not large -scale, have no brand effects, have a low sense of trust, and their economic benefits are not too ideal. One way to make a living.
2. Market analysis
According to the survey, there are currently three gifts: one is that some companies take their birthday as an important means to improve their birthdays. Birthday gifts are used as a family bargaining chip with business exchanges and played a family card. Third, at school, spending birthdays for classmates, it has become a kind of atmosphere.
These three phenomena have led to the scope of gift gifts that have surpassed the category of pure affection, friendship and love in the past, especially students' gifts.
The more than 100 universities, private and other higher education institutions in Xi'an, with more than 1 million students in the school.
This the gift market is wider.
3. Business mode
The strategic expansion in the form of self -operating professional stores, for the consumer market of college students, concentrate on opening professional stores in the university commercial street university city, make full use of local wholesalers to shop to shop Cooperation in the method of settlement of cargo.
The brand promotion, strive to make the company's brand bigger and stronger within three years, and then quickly promote the company's snowball development.
4. Marketing strategy
The implementation of "unified stores, unified brands, unified image, unified procurement, unified price, unified service quality, unified management system" and other comprehensive and unified management.
Colidally create scale benefits.
. Actual analysis
1. Competitors- "individual shops" and "husband and wife shop".
. Their business philosophy is relatively backward, and the market economy awareness and legal awareness are relatively weak. Therefore, the limitation barriers they operate are relatively large, and the "small farmers' ideas" are serious. Therefore The purchase channels are relatively messy and limited, with a single variety and poor services. At the same time, the fashion and novelty of the goods are not strong, especially the personality needs of the young generation cannot be attracted.
The as a chain store is backed by strong financial strength and "unified" operation model. From the source of the source of the goods, the quality of the product is held, and the circulation has reduced all aspects of the circulation to reduce the product's products from all aspects. Cost, and then face consumers at more favorable prices and better products.
The chain stores can conduct some promotional activities and do advertising, while "farm store" and "husband and wife shop" are different, generally only staying on traditional reputation.
. Their stores are smaller. From several aspects, they cannot compete with them. In addition, they are ideal for the shopping environment and cannot provide consumers with better shopping enjoyment and freedom.
2. Competitive birthday gift shops and fashion jewelry stores.
has a certain standardization, scale, and professionalization, and its products are also more fashionable and individual.
but the price is high and the profit is large.
The has a large difference in strength of its franchiseing company, and the management system is not sound.
S especially some companies only pay attention to the number of franchise stores and charge franchise fees.
This neglected support, follow -up services and regional protection of franchise stores.
The post -management chaos, uneven development, and difficulty in unified development of franchise stores, each is a break, thus losing the advantages and scale benefits of franchise chains.
as a professional chain store, without direct management of intermediate links, chain operations.
has richer product reserves, more professional operations, more affordable prices, and more humane services.
In the maximum to meet people's personalized and fashionable gifts, solve the difficulty of gift delivery, and more difficult reality to give gifts.
The gift, a heart, a blessing, a happy, and a happy consumption concept, leading the new trend of happy consumption.
The competitiveness compared to this.
5. Operation points
1. Employee requirements: A. Sales staff: honest and trustworthy, responsible, upper mind, strong expression ability and professionalism;
b. The manager of the store manager : It is necessary to engage in a salesperson for six months, and after passing the assessment, you can take it.
2. Personnel equipment: One star manager, one deputy store manager, 2 salespersons (50 square meters).
3. Salary system: Establish a humanized wage system, dynamic distribution of wage bonuses, and employees can participate in share dividends.
The maximum retaining talents;
4. The principle of employment: fully give each employee to trust and opportunities, use what they can, and use what they can;
. Store size: One star Standard stores 50-100 square meters, Samsung image stores 100-200 square meters, five-star flagship stores of more than 200 square meters;
6. Price principles: A. New products (special products) listing will be X9.8 yuan Forms, such as 9.819.829.8;
B. Promotional (slow -selling products after one month) change 9.8 to 5, such as 51525;
9.8 is 5,19.8 to 9.8, 29.8 to 19.8.
7. Integration rate: a. Unique personalized fashion products (local wholesalers without selling products) are 50%;
B. Generally personal fashion products (unprecedented products in the surrounding shops) are 40%;
c. Conventional personalized fashion products (the surrounding peer stores are available for sale);
d. Hot-selling is 30-25%of the products (except the above A and B products).
8. Promotional activities: a. Consumption card: All consumers can receive it, with a cumulative 29.8 replaceable membership card to attract new customers to consume again;
. Member card: Consumption (available for consumption (available for) Cumulative) can be collected at 29.8 yuan, and enjoy more membership discounts to consolidate old customers;
C. Union: jointly associate with cake shops, flower shops, etiquette companies d. Sponsorship: Participate in various activities such as friendship, literature and art, and other activities in the surrounding institutions to conduct appropriate publicity and increase popularity;
E. Exchange: busy, awkward, business, etc. A blessing is more humane;
F. Group purchase: schools, institutions, enterprises and other festivals, conferences and school celebrations;
g. Holidays: New Year's Day, Valentine's Day, Christmas, etc. Special offers, gifts and other preferential activities to enhance popularity.
h. Self -creation day: On the usual day, you can find a way to create an event day, such as a good day, an apology day, a day of missing you.
6. Financial analysis
1. Preliminary investment
According to the current status of the industry, a one-star standard store (the scale of the same industry is 10-30 square meters), and the operating area is 50 square meters of 50 square meters. , Renty of more than 6,000 yuan per month, pay more than 24,000 yuan in one payment, and more than 10,000 yuan in shelves and decoration.
is expected to be 150,000 yuan.
The plan to open 5 star standard stores in the early stage, with a total investment of about 750,000 yuan.
2. Financing method
The company raised 800,000 yuan for 3 to 6 shareholders, 5,000 yuan per share, and 160 shares.
It adopted a zero -liabilities model in the advance. When the development of the enterprise is further accelerated, it can apply for a certain loan from the bank to make the company's rolling development.
3. Investment income
In a one -star standard store to calculate, operating income is 60,000 yuan, operating income profit margin is 35%, and operating profit is 21,000 yuan.
The operating costs are 12,000 yuan, of which 6,000 yuan, 1,000 yuan for each tax, 4,000 yuan (4), packaging fee, gift bags and other costs of 1,000 yuan.
The monthly pure profit is 9,000 yuan, that is, the annual pure profit is 108,000 yuan.
The investment recycling period is 1.5 years.
Seven. Vision planning
The student gifts, taking into account business gifts, home accessories, etc., continuously replicate professional stores, and rolled in the form of professional chain.
The starting point for Xi'an to lay the foundation.
The development to western cities such as Chengdu, Chongqing, Zhengzhou and other western cities, based on this as a base, shot to the whole country.
The professional chain stores will be opened to build China's largest craft gift professional chain institution.
The small flower shop Entrepreneurship Plan [2]
In March this year, a friend of me persuaded me to open a flower shop together, because I am not very popular, her husband is a very powerful flower arrangement artist Her husband said to her, let me pay for it, they worked, opened a flower shop together, and made money for half.
I agreed.
Then we found the store, paid the deposit, decorated it simply, went into some flowers, and opened.
It 8 or nine thousand dollars in a total of eight or nine thousand dollars. Generally, my friends and I have taken turns to work. I go to work in the morning to work in the morning. From time to time, come and take a look. If you receive a big order, he will come over to help.
The in the early days of opening, the business is ordinary, and the main place has not been fully built. The popularity is not very strong. One day, when I go to work late, my friend goes to work in the morning. A call came and said that there were individuals to make ten flower baskets.
and her husband's phone call cannot be connected. She told me to find her husband. I lived not far from her family. I went to the phone and went to that person alone. After talking about more than an hour, I came back to say ten flower baskets, ten potted plants, steam balls, and two gift guns, received hundreds of deposits, and the day was the day after tomorrow.
The next day we moved their hands to make a basket. In the middle, her husband answered a phone call and said that the person was not hanging the ball. I watched the shop early the next morning. My boyfriend said that I went to see how it was done there. I went to see my friend's husband who was hanging ball balls there. My husband was strange. He said, calling him at night and saying a few more, he came to hang up in the morning.
. When the account was settled, his husband would not let me go together. Afterwards, my boyfriend and my boyfriend felt more and more wrong. In this way, our business made him run (forgot to say that he was publicly said that he was male public. When we were not in our store, I took some orders outside, and made my own home, the money he received)
. In a month, she took the flower basket. The order she ran when her wife went out to run the bill would definitely give her husband himself. If I went to run by yourself? Don't worry about it in the shop.
and I don't know very much when I run back, and let him talk about it. I don't know if he will play tricks. After thinking about it, we tell them that we have withdrawn it. Let them do it by themselves, they don't have that much money, let's say let us turn it off.
It, after just a few days, the rent was the month. I did not let her wife come to the store. I kept the goods in the store. During the clearance, I talked to the owner of the store. He said Let's do it for another time for us five hundred yuan. My boyfriend and I think it's okay to be at home anyway. Just take a few months to take a look.
Then I did it myself. I didn't tell them, and learned flower arrangement while doing it. This time my friend was unhappy. I ran to the shop next to us and said bad things about me. I think you are not right first, and I still talk about Dongxi here. After a few days of seeing, no one cares about her, and I will not come, and I will send me a text message to me. I really feel funny and ignore it. I ignore it. She, she loves what she loves.
. I have done it for a few months, and the hydroponic flowers are OK. The flowers are not sold well. Sometimes I ca n’t even earn rent, and the boss will raise the rent again this month. , I didn't do it anymore.
In the fact that one is not looking for a place, and the other is that your own craftsmanship is not fine, so you fail, now you stay at home, want to learn the flower arrangement, and then open a flower shop, but my boyfriend, but my boyfriend I don't want to let me do this, because I am tired, I am in the store for more than ten hours a day, but I want to do it again, I don't know how to do it.
I wonder if there are any friends in a flower shop can pass on a little experience to give me experience!