wholesale silver charms for jewelry making The entrepreneurial plan of snack shop

naics code jewelry wholesale The entrepreneurial plan of snack shops
The business is a business activity with greater risks. In order to minimize entrepreneurial risks, all necessary preparations must be made before care. One of the important preparation measures is the writing of the entrepreneurial plan, because through the entrepreneurial plan, you can better understand your entrepreneurial direction, entrepreneurial goals, project positioning, and detailed operation plan. Next, I compiled the entrepreneurial plan of the snack shop. The article hopes that everyone likes it!

The entrepreneurial plan of snack shops 1 summary prompt
1. Shop name: snack shop.
2. Store purpose: Create the most tide snack.
3. Store management projects: various candy, biscuits, local specialty snacks, etc.
The cause of entrepreneurship:
1. The School of Information is a boarding school. A large number of students live in school a week. Although these students are not much money, they are in snacks. The expenditure is almost exceeding the main food expenditure. The snacks of the school's supermarket will not be updated for a long time, resulting in a large part of the students who are tired of the school's snacks.
2. The characteristics of our school are that there are many accommodation students, and girls are the main groups. Their demand for snacks far exceeds the staple food, and the post -90s we can not meet the needs for common small snacks, so we There should be a small snack that is in line with the trend of student trends on campus.
. Overview of the project
"Tide の U." is a snack shop. It is located in the South Campus of the School of Information. Its purpose is to create the most tide snack.
In order to further understand the development prospects of the snacks on the campus, it formulate an effective marketing plan. We designed a questionnaire survey for the snack products and followed the campus to follow up on campus. According to market reports, most students in schools tend to be dried fruits and plums in the snacks, with the highest proportion of all consumption, with 34.8%. There are also some students who like cakes and meat snacks (such as hemp potato, pine tower thousands of crispy crispy, pork milk, and duck neck). Moreover, according to the survey, the number of students in the school at least once a week in the school is at least one time. Most of them consume between 0 and 5 yuan each time in the entrepreneurial street. Between three to three times, there are more students more than every Wednesday.
The start -up business should also pay attention to marketing strategies. Only by attracting consumers' marketing methods can we make the store business prosperous. Our store also has a targeted marketing strategy, and uses various marketing methods to open up the campus snack market.
. The team department collaborates and executes
The total of 7 people in my store. I have conducted a clear division of labor. Among them, the manager, deputy store manager, seller, buyer, pricing staff, and financial officer.
The store manager -carefully and carefully, strong management and coordination ability.
The deputy store manager -enthusiastic and decent, have good communication skills.
Salesperson -lively and bold personality, have good communication skills.
The purchaser -has a Taobao account and has a deep understanding of the snack.
Pricety -better understanding of the market price of Xiaosui.
The financial officer -more careful personality and good abilities.
. The analysis of campus marketing environment
(1) Macro environmental analysis
If information is a boarding school. In recent years, people's income level has continued to improve. People pay more attention to the health of the diet, and love healthy, nutritious and delicious snacks, and these favorable conditions confirm that we have a lot of potential consumers, especially young people who use the snacks as staple foods.
(2) Micro environmental analysis:
The consumption of this shop is the majority of teachers and students. They are pursuing health, nutrition, affordable, novel and trendy small snacks.
. Product analysis
(1) Product strategy analysis:
sen snack dots include candy, pastry, meat, fish, dried fruits, plums, etc., which are mainly divided into candy plums , Pastry, meat and local specialty snacks. Most of the foods in our store are scattered packaging, each product has its own packaging, and various seasonal foods will provide specific packaging for free in specific days.
Pet specific scheme:
1. The main product is launched every quarter: in addition to some small snacks that are more popular, our store also introduces corresponding foods according to different seasons and different festivals, such as Christmas. It will provide some Christmas foods, such as Christmas apples, and our shop will pack for free food for free. In the second week of the launch of the product, we will count the first week of the students' favorite small snacks as Zhou star products and weekly sales championships to better make choices for students. We will launch festivals special products on regular time (holidays, etc.). Through the first quarter of our classmates' love for the small snack, we made corresponding adjustments and replacement on the basis of the first quarter. Replenishment.
2. Launch of preferential services every Friday: Laipan preferential strategies will be launched on Friday, which not only allows customers to enjoy the discounts, but also reduce the accumulation of goods.
3. Preferential holidays: holiday Japanese stores will give some exquisite small gifts to customers who often patronize the store.
(2) Signing and purchase channel strategies:
1 1. Our store adopts online shopping, ordering items from the portal website, obtaining food from various places, and then direct sales in the school. The packaging bags are made of paper bags (environmentally friendly bags) made of newspapers.
2. Purchase channels: Dedicated purchases regularly dig up new products online to ensure the novel and diverse food purchased, fully meet the needs of students, and ensure the timeliness of food supply.
(3) Pricing strategy analysis:
Meads due to food prices, the price is uneven, and the food is sold on the school. Products (such as fluorescent lollipops) will increase some prices appropriately, but we will not make too much profits. We promise to put the interests of students first. Some foods with high purchase costs (such as squid shreds and pork), the price we determine will only be higher than 5%to 10%of the cost. To ensure the return rate of customers in the store, it will not allow students to have too much economic burden.
(4) Analysis of the promotional group strategy:
The on the store on Friday promotion, gift gifts on holidays, buying more and more preferential services. A series of main products are launched every week. Customers who purchase goods at our store on holidays give gifts to small gifts.
5. Financial analysis
1. Financing method: Our shop is invested by 6 roommates of our like us. The total amount is expected to be 2,000 yuan. Method profit.
2. Entrepreneurship costs:
100 to 200 yuan for fixed assets/electronic scales
In expected publicity fees/leaflets, advertisements 50 to 150 yuan
Yuan
It other expenses/leather paper bags (environmentally friendly bags) 100 yuan
In foreseeable fees/urgent cases of 1050 yuan
The total of 2300 to 2500 yuan
3. Operation costs:
Publicity Advertising: Monthly fixed cost 50; annual fixed costs 500; (Explanation: remove the cold and summer vacations in 10 months)
The consumables: monthly fixed cost 100; annual fixed cost 1000; (Explanation: Ibid above the same as above: Ibid above )
Plipping costs: 100 monthly fixed costs; annual fixed costs 1000: (Explanation: Same above)
Total: monthly fixed cost 250; annual fixed cost 2500; (Description: provided by the school) )
6. Risk analysis and avoidance scheme
. The risk of higher costs. The risk of higher costs is mainly procurement costs. The risk of procurement costs is mainly related to sales, but at the beginning of entrepreneurship, because customers like such foods, our purchasing costs will not be too large, and as long as there are good social relationships, this problem can be solved. Our procurement channels come from Taobao. Since many of us have an account on Taobao, our snacks have certain advantages in procurement.
. The risk of no one to buy in the early days of opening. We will publicize the formation of publicity posters in the school class and office, and post the form of publicity posters in the concentration of school personnel, and use a variety of preferential activities to attract the majority of teachers and students to consume in the store as soon as possible.
. If the food is not good, there is a risk of unable to sell, so we decided to promote promotion in a timely manner to reduce the accumulation of goods and less inventory. We take the sale of price cutting, or buy one get one free, give away a small gift to reduce the retention of the product, or reduce the price reduction sales of circulation processing, reduce the risk index.
7. Project evaluation
Belong the above analysis, I think the entrepreneurial project of the snack shop I chose not only has the advantages of low investment, low risk, low cost, high profit return rate, and broad market prospects. While making customers feel delicious, healthy, nutritious, and affordable, and maintaining nutritional and healthy body, it is a simple and meaningful entrepreneurial project, which is suitable for us who have no experience but enthusiastic entrepreneurship. I believe we will be able to do great!
The entrepreneurial plan for snack shops 2. Overview of the project
At present, there are many varieties of snack snacks, and the update of products is endless. Favorite. For college students, snacks are almost indispensable. It can solve the time in leisure time. Friends and classmates have a good taste when they dinner, or they can be a good "decompression medicine" when the students are under great pressure. The snack shop project is mainly based on the snacks of casual food (the specific category will be explained in the following chapters). The attachments are added with some tobacco, drinks, tea, and simple toys or accessories. You can also take the snacks we had eaten as a kid. You can sell the price of our childhood (this is a good selling point, the focus is to do a good job of publicity and create an atmosphere). Mainly retail, supplemented by wholesale. Sales include single -selling, whole sale and bulk. The target consumer group uses young white -collar workers as the main consumer, and students and children are affiliated consumer. Consumption radiation is mainly based on the communities that belong to the store. Of course, online sales and additional services are required. The plan to be sold online is carried out after the opening of the physical store and operating normally.
. The background of the project
The site of the snack shop is where the students get out of the school gate. There are many people here, and they do not worry about the source of the customer.
The second: At present, there is no other formal snack sales point except the supermarket's bags that have limited flavors. It operates a regular and distinctive snack shop here, which just meets the requirements of the majority of students.
Wen: Our main product is dry goods. Such products are easy to save, and there is no need to worry about sales and deterioration in the short term.
The four: The cost of investing in a small -scale snack shop is low.
This membership of the 7 major members of the 7th major membership of the 7th majority of members will be adopted immediately
The five: Similar snack snack bars have not been opened nearby, so the competition for peers is relatively small.
. The main work matters before opening
. Do a good job of budgets for various expenses.
. Apply for food permits, business licenses, tax registration certificates, relevant procedures, and signing relevant contracts.
3. Randomly issue questionnaires to students to understand everyone's taste and hobbies and collect suggestions.
4. Visit similar stores to understand the varieties of sales, passenger flow, and comparison of prices.
5. Inquiry sources, the goods are compared with three, ensuring the quality of the quality, and the price is reasonable.
6. The formulation of relevant preferential policies, in line with the trend, more low -calorie, and flavorful snacks.
7. Do a good job in the decoration of the store and reasonably arrange the equipment in the store.
8. Organize recruitment according to the actual situation of the store.
9. Co -discuss the purchase volume and variety of the first batch of goods.
10. Plan the form and mode of the opening ceremony in advance.
. Pre -selection of commodity varieties
According to the requirements of the project, the categories of goods sold are mainly casual foods, supplemented by tea, tobacco and alcohol, and other things.
The packaging from the product can be roughly divided into packaging, bottle and bulk products. Here are roughly classified by the goods that will be sold according to the packaging and category of the product.
. Packaging, bottled:
1. Casual food: candy, cold fruit, honey, cooking, nuts, cooked food, puffed food n 2. Foods for hunger: biscuits, pastries, instant noodles r r r r r r r r r r r r
, bulk: dried beans, honey, stir -fry, meat products, biscuits, cakes, nuts, cold fruits, candy n 5. Work fund budget and total cost budget
Cost analysis: first phase of investment cost : 46,000 yuan
) Hydropower rent: 15,000 yuan
) Decoration costs: 6000 yuan
) Store equipment: 6000 yuan
) Yuan
5) Employee salary: 8000/year
6) Related documents fee: 500 yuan
7) Publicity fee: 500 yuan
) mobile funds: 10,000 yuan r
Total: 56,000 yuan
. The possible backup measures for various tasks before the opening
Olilation measures: When on the weekend holidays and the peak sales season , Pay for salary on hours.
In spare measures: Procurement of snacks for the season according to the actual situation (such as changes in the taste of consumer taste).
In spare measures: When you are in the off -season of sales, you should consider the shelf life of the product when you purchase it. Reserve measures 4: When the sales of some products are not good, consider its proportion of purchases, sales, and inventory, and adjust appropriately.
7. Overall analysis
advantages
1. Products have characteristics;
. Large demand provides us with greater development space;
. Selection of site selection Close to the target consumer group, the customer's source is stable;
4. In marketing, we will adhere to the principle of "optimal quality";
5. The internal organization of our shop is simpler and easy to operate and manage;
6. Simple purchase channels (mainly purchased from Taobao's fixed store).
Disadvantages
1. The popularity is not high, and large consumer groups have not yet formed;
. The scale is small, and long -term operation can benefit.
The threat
1. If the business profit is high, it will attract other merchants to invest in this field and exacerbate competition; Even losing money;
3. Nearby competitors have high prestige in the consumer group, increasing the difficulty of competition.
The entrepreneurial plan of snack shops 3 Entrepreneurship Plan
Catalog
. Enterprise Overview CD
. The personal situation of the author of the entrepreneurial plan
3. Market evaluation四
. Marketing plan
. Enterprise organizational structure
6. Fixed assets
7. Moral funds (month)
8. Sales collection collection Forecast (12 months)
9. Sales and cost plan
Ten, cash flow plan
. Enterprise overview
Services: snacks, nuts, drinks, water, specialty snacks, online purchasing agency selection reasons: According to our current geographical location, it is around the campus, there are no special stores around, there are enough consumer groups. There are selling points throughout the year, and we personally have marketing experience, planning and ideas.
Main business scope: contemporary college students, school students, teachers and staff, and surrounding residents.
development prospects: meet the needs of contemporary college students, suitable for consumer groups of 80 and 90s, and meet the needs of social development. rn 　　目标：短期发展目标.…..首先在短期内做好各项管理工作，对员工制定严格的规章制度，对产品质量严格把关，保证产品的质量，先把招牌打响，让每A customer who has been to our store knows our products, and we will recover costs within 6 months to achieve benefits.
The long -term development goals ... After we have completed the short -term goal, the company has a profit. We will expand the size of the enterprise, expand the storefront, increase the products, enroll employees, and make the environment of the store elegant and comfortable. We plan to open more to open more. Several branches are in the university town, so that our services and quality monopolize the snack market of the university town.
Corporate purpose: serving people, facing self -interest (convenience, fast, preferential, service, profitability)
Enterprise type:
□ Manufacturing □ retail Industry □ Traditional Industry □ Other
. The personal situation of the author of the entrepreneurial plan
Ser previous experience (including time)
The things to do, rich practical experience
aspects Many practical methods
. Market evaluation
The target customers and potential customers description: Target customers: college students, teachers, leaders, employees, and surrounding residents. We are mainly targeted at school students, because we are around the campus, the existence of consumer groups is still relatively large, there are very right residents at the school gate, and there are bus platforms. These are our customers. Other campus groups around the surrounding campus, staff of surrounding factories, and foreign friends in the school, including pedestrians, some customers on the Internet, and some customers on the Internet have potential chances.
The market capacity or the expected market share of the company:
The market capacity or the market share of the company is expected to be 30%-40%.
The changes in market capacity and prospects:
With the improvement of people's living standards, people gradually shifted from the original material civilization needs to the needs of spiritual civilization, from solving the problem of food and clothing to paying attention to food health and taste diversification. Snack shops have a variety of tastes, easy prices, and high safety factor. Following the footsteps of the times, the market potential is huge. At present, there are 4 small supermarkets inside and outside our school. There are many competitors around us, but we plan to occupy advantages in terms of characteristics, prices, and services. I have been in an internship in a startup company, so there are many partners on entrepreneurial roads to cooperate, such as cooperating with friends in coffee shops, providing snacks in their stores to give them more benefits (for example, we can also make some holidays Usually train, airplane, and car ticket purchase. When you do gift group purchases during holidays, you can do your home -to -door service. You can also hand over the surrounding entertainment facilities. You can make some attractive discounts. You can also do it on each Internet cafe desktop. Good propaganda)
If: We expect to have about 500 customers every day, with an average consumption level of about 5-50 yuan. Essence
SWOT analysis:
advantage:
1. We have certain sales experience
. We participated in the training on entrepreneurship
3. Our entrepreneurial team goals Consistent, high level of knowledge, everyone's unity
4. Our demand for customers knows
5. Our service types are more
The entrepreneurial plan for snack shops 4 In the home imported snack shop, "big and small love", "Japanese ships", and "taste buds" have fresh imported snack shops, which have appeared in some large shopping malls and universities. However, it is understood that these imported snack shops with 40%of profits are hidden in business risks behind them.
The target customer locks the children and young women
It in many imported snack shops, the snack shops adopt more comprehensive attack routes, and there are hundreds of varieties, including chocolate, candy, honey, etc. People are dazzling. The snacks and snacks operated are delicious and interesting. Some high -priced candy or biscuits are installed in small jars with different shapes and shapes. There are key -shaped, elephant -shaped, sunny dolls in shape ... After the candy is eaten, small jars can be used as saving money. For tanks, some music sounds when they go in. In addition, there are some strange varieties, such as a bag of cigarette chocolate, cola with collectible value.
The variety of candy in the shop is expensive: bulk lollipop generally starts at 2 ~ 3 yuan/piece, which is more than 0.5 yuan more expensive than supermarkets; canned biscuits and candy are generally tens of yuan a one per one yuan a one Tibetan; there is a bulk fruit preserved price of 140 yuan/kg.
Stocks to see that the people who enter the store are the most young women, followed by children accompanied by parents. A lady took out more than 50 yuan and bought a bunch of brightly colorful, cute rainbow sugar, marshmallow, and chocolate in one breath. She said, "I usually like snacks. The impulse to buy. "
In an imported snack shop, a young man who purchased imported chocolate said that he usually does not eat snacks, and buy chocolate is ready to give his girlfriend.
In the shop clerk, most of the imported snacks come from the United States, Japan, South Korea and other places. In order to meet the needs of different customers, the store also operates domestic candy.
In general, drinks are the most "sought -after" in American goods and Japanese goods; biscuits, candy and chocolate are favored by Japanese and Korean goods; Southeast Asian countries are the main "local production" cards, coffee, tea or tea or tea or tea or tea or tea or tea or tea or tea or tea Other native snacks are mainly.
The operating way to talk about the taste, and it is necessary to talk about packaging
. To run a imported snack shop, the secret is to pay attention to the taste of snacks, and at the same time to talk about packaging.
The business supervisor of a snack shop in an imported snack shop, a lot of matters should be paid attention to in operating the imported snack shops. First, pay attention to the taste of snacks. Usually communicate with customers more, understand the tastes of local consumers, and constantly adjust; purchase should work more from the taste. The changes in the product to cope with the changes in the new psychological and demand of consumers.
Secondly, the location of the store is very important. In order to ensure the source of customers, stores should choose locations with large flow of people and relatively many young people, such as bustling commercial areas, surrounding schools, and nearly passenger flows, etc. are a good choice. rn 　　第三，现在的消费者非常注重食品卫生，所以店铺一定要整洁、干净，糖果、干果类要选用简单的透明包装，使客人清楚看到食品的实貌，包括其新鲜度及Color and so on.
Fourth, the placement of the goods is particular. Foods of high -end prices can be placed on the top of the shelves. This type of food is aimed at the white -collar workers who pay attention to the brand. You can place fragmented snacks such as lollipop and ripple sugar.
Fifth, the packaging of food must have its own style, while considering the preferences of different consumer groups. The exquisite packaging can increase the added value of food, make foods more worthy, and attract more young people with a certain amount of consumption power. Many young white -collar workers now are packed in exquisite packaging, even if they spend more money, they will not care.
Finally, you must know how to use holidays to expand market share. Although the consumption of snacks is no season, the peak sales period is relatively concentrated, such as the Spring Festival, May Day, National Day, and the usual peak season for sales. The seasonality of candy such as chocolate is relatively obvious, with low sales in summer, and as soon as it enters the cool season, the sales will rise quickly. Before and after Valentine's Day, the sales of chocolate and candy will be several times.
The choice of joining the store is more cost -effective
It according to reports, the snacks of imported snack shops are mostly imported from abroad. It must be approved and tested in layers before putting on domestic shelves. At present, there are relatively few domestic companies that represent foreign foods. Generally, only large food companies can supply supply. Therefore, it is best to choose the method of franchise stores. This can reduce concerns in the purchase channels and business models, and take a lot of detours.
The imported snack shops adopt more franchise methods, and more from the agent importers in Guangzhou. People in the industry reminded that choosing to join, the funds must be sufficient in the early stage. Generally speaking, it takes at least 7 to 10 months to operate imported snack shops. A more than 20 square meters of imported snack shops need about 100,000 yuan to start funds, of which about 450,000 are required for franchise fees, contract margins, first -term purchase fees, decoration costs, shelves, cashier, etc. It also needs about 50,000 to 60,000 yuan for store transfer costs and rents.
The risk reminder hidden risks behind high profits
Although some food companies that attract others to join claim to have 40%profits of imported snack shops and have good development momentum, many small problems are found. In a snack shop, I saw half of the candy for sale in half of the shop. I picked up the candy and looked at it. I found that many of them were near the shelf life. Because the weather was hot, some candy had softened.
The industry insiders revealed that although from the appearance, the profit margin of imported foods is large, but the risk of investing in imported snack shops is still not small.
First of all, although the price of imported snacks is higher than domestic goods, its profit space is not as large as expected. In order to ensure the source of customers, the location of the store should be in a downtown or bustling area, and the rent investment of the store is higher than that of ordinary stores.
Secondly, because the current imported snack shops are still in their infancy and are facing competition in supermarkets. There are generally large supermarkets in the bustling zone, and many supermarkets have also started to set up imported food monopoly areas. In this way, the competition is relatively large, and it is difficult for imported snacks to form a stable consumer group.
again, in order to ensure the supply and reduce costs, imported snack shops are often batch of goods, but some imported foods are on the shelves from production to the last one, and they will walk for half a year on the road for half a year. Coupled with hot weather and other reasons, the cost of stored goods has increased greatly. Moreover, once the snack is not in the taste of customers, the sales are not available, and the business is difficult to maintain.
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